You approve every ad and every budget
Each new ad, audience change and budget increase waits for your approval. Caps are set in the ad account itself, so spend can’t drift past what you agreed.
Meta Ads Management Ads you approve. Every lead answered in a minute.
Facebook and Instagram ads built from your best real work, with AI drafting and testing the variations and lead forms synced to your CRM. You approve every ad and every budget. Each new lead gets a text within a minute.
Free · 20 minutes · You talk to Syed · Scoped before anything is built
How it runs
Meta Ads Running
Every lead gets a reply
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Something is worth promoting
Your best organic post, a seasonal offer or a new listing.
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AI drafts and checks the ads
Variations drafted, previewed and dry-run checked. You approve each ad and the budget.
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Leads land in your CRM
Lead-form submissions sync to the CRM you already use, within seconds.
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Every lead gets a reply
A text within a minute, and a plain-English report every Monday.
See it work
Watch it handle one.
A scripted walk-through of a typical meta ads conversation — press play.
Simulated demo
Best post to approved ads to a texted lead
Stonebridge Basements · Meta ads Facebook & Instagram · weekly test · Mon 9:05 am
- Looking through the last 30 days of organic posts… Top post: “Whitby basement, before and after” · about 3× your usual saves and shares Zernio
- Ad variations drafted
- Before/after carousel
- 15 s walkthrough reel
- Headline A: “See the Whitby basement”
- Headline B: “Plan your basement this winter”
- Lead form · 3 questions
- Building previews and running a dry-run check… 4 previews ready · standard ad, not housing, credit or jobs · dry run passed, nothing created yet Zernio · Meta Ads
- Proposed test · basement leads Needs approval
- Ads
- 2 formats × 2 headlines
- Audience
- Ages 30–65 · within 20 km of Whitby
- Budget
- Your daily cap · 14-day test, then it stops
- Lead form
- Consent line names Stonebridge Basements
- AI assistant
Four ads are ready, built from the Whitby basement post. Previews, audience and the 14-day budget are attached. Approve to send them to Meta for review?
- Marco · owner, by text
Approved. Keep the daily cap where it is.
- Creating the ads and submitting them to Meta… Review status: In review · delivery not started · approved by Marco at 9:12 am Meta Ads
- Waiting on Meta’s ad review… Review status: Approved · all 4 ads live at 11:40 am Meta Ads
- Event
New lead-form submission · Priya S., Ajax · “Finish our basement, start in spring” · consented to texts from Stonebridge
- Saving the lead to the CRM and texting a reply… Contact created with ad, form answers and source · text sent 38 s after submit GoHighLevel
- AI assistant
Text to Priya: Hi Priya, it’s the Stonebridge Basements assistant (automated). Thanks for asking about a spring basement. Want to book an estimate visit? Reply STOP to opt out.
Ads approved by Marco, cleared Meta’s review, and the first lead was texted in 38 s.
Set this up for my business What it replaces
Off your plate.
- Boosting a post and hoping for the best
- Writing one ad and running it for months
- Downloading lead-form files and copying them into the CRM
- Ad leads that wait a day for a reply
How it works
Step by step.
- 01
We set up tracking you can trust
We connect the Meta Pixel and Conversions API to your CRM, so the ads learn from booked jobs, not cheap clicks. The ad account stays yours.
- 02
AI drafts variations, you approve them
AI drafts headlines, opening lines and formats from your best posts, real job photos and current offers. We check them against Meta’s ad standards; nothing is created until you approve the ad and the budget.
- 03
Every lead is answered within a minute
Lead-form submissions land in your CRM the moment they’re sent and get a text from your business within 60 seconds. Ready leads are booked or handed to a person.
- 04
A weekly report in plain English
Every Monday: what ran, cost per lead and per booked call, which version won and what we’d change. Budget changes are suggestions you approve.
Works with the tools you already use
- Meta Ads Manager
- Facebook Pages
- Meta lead ads (instant forms)
- Meta Pixel & Conversions API
- Zernio (ads API)
- HubSpot
- GoHighLevel
- Follow Up Boss
- SMS follow-up
Connected through official APIs where available. Names and logos are trademarks of their owners; no affiliation implied.
Guardrails
You stay in control.
Housing, credit and job ads in the right category
Real estate, mortgage and hiring ads must run in Meta’s special ad categories. We declare the category up front and work within its limits: no targeting by age, gender or postal code, and no lookalike audiences.
Every ad goes through Meta’s review
Meta reviews every ad before it runs. We write to its standards from the start and fix and resubmit anything rejected, rather than working around it.
Consent on the form, before the first text
Lead forms carry a consent line naming your business. Follow-up texts say they’re automated, identify you and offer an opt-out, in line with CASL in Canada and the TCPA in the US. Lead data is handled in line with PIPEDA.
Health ads follow your college’s rules
For Ontario dental and medical clinics, ads avoid testimonials and the incentives your college restricts. Audiences are never built from anyone’s health.
Where it fits
Where it fits best.
Real Estate & Mortgage Listing ads run in Meta’s housing category and mortgage ads in its credit or financial products category, with every lead in your CRM within seconds. See real estate plays Trades & Home Services Before-and-after photos and seasonal offers turned into tested ads, with every form lead texted before they call the next company. See trades plays Health, Dental & Med Spa New-patient ads written to your college’s advertising rules, with no health details in follow-up texts. See clinics plays
In practice
What it looks like.
A five-person basement renovation company
The owner boosts two posts a week, copies about 15 form leads a week into the CRM by hand and reads Ads Manager on Sunday night. We count only time saved, not results.
About 1.5–2 hours a week back for the owner (estimate)
The math
- Building ads: 2 a week × ~20 min saved (~30 min to build, ~10 min to review a draft) ≈ 40 min
- Lead handling: 15 leads a week × ~4 min (download, copy into the CRM, first text) ≈ 60 min
- Reporting: ~45 min in Ads Manager down to ~10 min reading the Monday summary ≈ 35 min
- Total ≈ 135 min/week ≈ 2.25 h/week
- Less 20% for overlap and ramp-up ≈ 1.8 h/week
Estimates use typical volumes and include a 20% allowance for overlap and ramp-up. Your audit measures the real numbers.
Why it matters
Why boosting posts rarely adds up
Most small businesses run Meta ads the same way. A post does well, someone taps Boost, picks an audience in a hurry and moves on. A few leads trickle in through a form nobody checks until Thursday. The report is full of reach and impressions, and none of it says whether the phone rang.
Good ads need steady, unglamorous work: several versions of every ad, tracking you can trust, a fast reply to every lead and a weekly look at what’s working. That work is the first thing to slip when you’re busy.
What changes with AI-assisted Meta ads
AI takes on the repetitive parts. It finds what already works on your page, drafts several versions of each ad and checks each one with a preview and a dry run before anything is created. You see the ad as it will appear, with the budget beside it, and approve it or send it back.
Once Meta approves the ad, every lead-form submission goes straight into your CRM and gets a text within a minute. Leads who want to talk are passed to AI lead qualification or to your team. Bookings flow back to Meta through the Conversions API, so the ads learn from real jobs.
Built on tools you already use
The ads run in your own ad account. Drafting, previews and lead delivery are built on Zernio, the same layer behind our social media autopilot, so your organic posts and your ads are planned together. The same Zernio integrations can later add Google, TikTok or LinkedIn ads.
Every Monday you get a short summary in plain English, and nothing changes until you say yes.
How we roll it out
Audit. Build. Run.
Every engagement is scoped on a call. You’ll know the cost before anything is built.
- 01
Audit
- Account review: campaigns, tracking, cost per lead and reply speed
- Creative inventory: the posts, photos and offers worth promoting
- Policy check: special ad categories, health advertising rules and form consent
- 02
Build
- Pixel and Conversions API set up, with bookings sent back from your CRM
- First ad variations drafted, previewed and approved by you
- Lead forms synced to your CRM with a 60-second text follow-up
- 03
Run & Optimize
- Weekly plain-English report with changes for you to approve
- Fresh creative tests each month from your latest work
- Review-status monitoring, with rejected ads fixed and resubmitted
FAQ
Questions owners ask about Meta Ads
Last updated October 7, 2026
Who owns the Meta ad account, pixel and audiences?
You do. We work through partner access in your Meta business portfolio, and Meta bills ad spend to your own payment method. If we part ways, the account, pixel, audiences and history stay with you.
Will AI-generated ads look generic?
They start from your real work: job photos, listings and posts that already did well. AI drafts several versions, we cut the weak ones and you approve the rest. Images are your own photos, never invented work.
Can you run real estate and mortgage ads on Facebook and Instagram?
Yes, in the right special ad category: Housing for listings, and credit or financial products for mortgages. Those categories switch off targeting by age, gender and postal code, so we use wider locations and let the creative do more of the work.
How fast does a Facebook lead-form lead get a reply?
Usually within a minute. Meta passes each submission along as soon as it’s sent; it’s written to your CRM and a text goes out naming your business, with an opt-out. If the lead asks for a person, your team is alerted.
Can you promise a cost per lead or a number of bookings?
No. Results depend on your offer, area, season and Meta’s auction, which nobody controls. We commit to the work: tested creative, fast follow-up, honest weekly numbers and changes you approve.
What does Meta ads management cost to run?
Your ad spend is paid to Meta directly. Our part depends on how many campaigns and lead sources we connect. We scope it on a short call and give you a fixed build price and a clear monthly running cost before anything is built.
Pairs well with
Often built alongside.
Let’s map Meta Ads to your workflow.
Bring your call volume, your tools and the part that annoys you most. In 20 minutes you’ll know what it would take — and whether it’s worth doing.
Free · 20 minutes · You talk to Syed · Prefer email? muhammad@sadaat.ca